Dough Animal
This is probably the brand i’m most proud of, because it’s my own. In March 2019 I had some spare time to start something of my own, a creative outlet, a passion project if you will. I have always been interested in early childhood education and as a creative this idea was just bursting from my body and so ready to be born.
As the founder of Dough Animal, I built the brand from the ground up—leading all design, branding, and marketing efforts. From developing the visual identity and packaging to creating the website and product, I craft every touchpoint to reflect a cohesive, playful, and modern brand. I also lead digital strategy, producing all social content, capturing all the imagery, email marketing, and customer communications to ensure a strong, consistent presence across platforms.
Whilst i am no longer involved in Dough Animal, the brand is still active and thriving.
With your own brand there’s always going to be a lot of graft. Everything the brand became, was created with my own hands, and that’s what made it so magical.
We were selling products for children, but our audience were the parents. We captured beautiful imagery of children playing but our messaging was to help parents understand the benefits of play in their childs development.
An e-commerce website that provides not only shoppable products but also a blog with guest articles from experts on child development, for parents.
